Dear Friend,

I promised that I would share some ads from my 1940-1950’s magazine collection… I have been a little slack about this…so today we are checking out the 1941 ad for NEW Pond’s Indelible Lipstick ;

Have you found your perfect lipstick for swimming yet?

Seriously though-I am curious about the statement regarding the colours being “blended scientifically to keep their rich colour in the bright daylight or under the glare of electric lights”.

Did 40’s lipsticks fade or change colour with exposure to light?

 If anyone knows please drop me a line, I’d love to know.


Princess Pin Curls